I build experiences
humans love to use.
CURRENTLY AT SKY. PREVIOUSLY AT SPARK SPORT.
Hi, I'm Umut. I enjoy turning complex challenges into simple, intuitive solutions that solve real-world problems for real people. Whether it’s shaping end-to-end journeys or collaborating with cross-functional teams, I thrive in fast-paced environments where empathy, clarity and collaboration drive meaningful impact.
Beyond the screen
I’m a parent and a traveller. Exploring new places keeps me curious, open-minded and inspired by the world around me.
I build experiences
humans love to use.
CURRENTLY AT SKY. PREVIOUSLY AT SPARK SPORT.
Hi, I'm Umut, a lead product designer with over 8 years of experience designing human-centred experiences across web, mobile and TV.
I enjoy turning complex challenges into simple, intuitive solutions that solve real-world problems for real people. Whether it’s shaping end-to-end journeys or collaborating with cross-functional teams, I thrive in fast-paced environments where empathy, clarity and collaboration drive meaningful impact.
Beyond the screen
I’m a parent and a traveller. Exploring new places keeps me curious, open-minded and inspired by the world around me.
My design
principles.
My design Principles.
I believe design should solve real problems and make people’s lives better.
I aim to implement a human-centred and data-driven design. I do my best work in teams that are collaborative, caring and ambitious, where ideas are shared openly and everyone’s voice matters.
I believe that design should be used to solve problems and make people's lives better. I aim to implement a human-centred and data driven design and my best work happens in collaborative, caring and ambitious teams.
Empathy
I design with user in mind all times. Continuous iteration & testing helps me to make more inform decisions and build empathy in my work which leads designing the best experience possible.
Collaboration
I thrive on complex challenges that require deep product thinking, often collaborating with others to bring alignment to design problems. I believe the best solutions come from open conversation.
Process oriented
Work closely with my collaborators to establish a process that works for all, while maintaining flexibility and adaptability when priorities change.
Aesthetics
Visual design is my happy place, brings me a lot of joy. I express this love through building pixel perfect designs and designs systems.
How I work.
How I work.
I start by listening to users, data and the people I work with. I break down complexity, ask the right questions and focus on what brings the most value.
I’m comfortable navigating ambiguity and I adapt quickly when priorities shift. For me, the best outcomes come from clear communication, fast feedback loops and a shared sense of purpose.
I start by listening to users, data and the people I work with. I break down complexity, ask the right questions and focus on what brings the most value.
I’m comfortable navigating ambiguity and I adapt quickly when priorities shift. For me, the best outcomes come from clear communication, fast feedback loops and a shared sense of purpose.
01
Define the requirements
Start by outlining the business needs, requirements, timelines and constraints. Understand the minimal deliverables and business expectations.
02
Discovery & research
Collect information and explore the problem space. Look into previous research, conduct heuristic & competitive analysis to learn more about the current state.
03
The minimal change
Keeping project constraints and business goals in mind, align on the smallest possible solution that offers the most value and impact.
04
Analyse the results
Dive deep into the user journey and explore user scenarios, stories and personas to help with decision making.
05
Design exploration
Exploring a range of possible solutions, discussing with engineers, stakeholders during exploration. I go for quantity over quality.
06
Test & iterate
Create an interactive prototype for user testing. The level of details and fidelity depends on what I want to test. Analyse test results to understand what needs to be changed and fixed.
07
Refinement & handoff
Polish the design and prepare if for engineering handoff. Working closely with engineers to ensure for a successful handoff and QA’ing the implementation.
08
Monitoring
Track performance using qualitative and quantitative data to spot friction, drop-offs, or unmet expectations. Identify improvements & delivery to guide the next iteration.
What sets
me apart.
What sets me apart.
I thrive in complexity & design for scale
I worked on complex projects and simplified the complexity by facilitating alignment between teams in order to build impactful and reliable solutions that are built to scale in the long term.
I value culture & growth
As a product design lead, I value team vision, growth and culture by giving my team autonomy to innovate and thrive in work. Making sure everyone feels a sense of belonging on the team.
I designed for different ecosystems & platforms
From watching your favourite show on TV to fully immersive virtual reality experiences, I’ve designed for mobile, desktop, TV and VR across a range of platforms.
Experience.
Experience.
Sky Network Television
Sky Network Television
Lead Product Designer
Present
Spark Sport
Spark Sport
Lead Product Designer
2021 – 2023
Pushpay
Pushpay
Lead UX Designer
2020 – 2021
Vodafone
Vodafone
Senior UX Designer
2019 – 2020
Stuff
Stuff
UX Designer
2017 – 2019
Stuff
Stuff
Senior Editorial Designer/Art Director
2012 – 2017
Stuff
Stuff
Editorial Designer
2010 – 2012
Hyde Group Advertising
Hyde Group Advertising
Graphic Designer
2009 – 2010
I build experiences humans love to use.
CURRENTLY AT SKY.
PREVIOUSLY AT SPARK SPORT.
Hi, I'm Umut. I enjoy turning complex challenges into simple, intuitive solutions that solve real-world problems for real people. Whether it’s shaping end-to-end journeys or collaborating with cross-functional teams, I thrive in fast-paced environments where empathy, clarity and collaboration drive meaningful impact.
Beyond the screen
I’m a parent and a traveller. Exploring new places keeps me curious, open-minded and inspired by the world around me.
My design Principles
I believe that design should be used to solve problems and make people's lives better. I aim to implement a human-centred and data driven design and my best work happens in collaborative, caring and ambitious teams.
Empathy
I design with user in mind all times. Continuous iteration & testing helps me to make more inform decisions and build empathy in my work which leads designing the best experience possible.
Collaboration
I thrive on complex challenges that require deep product thinking, often collaborating with others to bring alignment to design problems. I believe the best solutions come from open conversation.
Process oriented
Work closely with my collaborators to establish a process that works for all, while maintaining flexibility and adaptability when priorities change.
Aesthetics
Visual design is my happy place, brings me a lot of joy. I express this love through building pixel perfect designs and designs systems.